Analyzing the MacBook's Importance to Apple (The Mac Observer)
Macintosh sales have become a much larger share of Apple's revenues since 2006 when the iPod dominated. Moreover, the notebook sales have surged from just above half to almost two-thirds of all Mac sales. That's making the MacBook Apple's most important product, according to Philip Elmer-DeWitt...
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Apple Posts MacBook, Display Event Video (The Mac Observer)
Even if you weren't one of the people on Apple's invite list for Tuesday's "spotlight on notebooks" media event, you can still watch what happened now that the Cupertino company has posted a QuickTime video of the presentation
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Rumors true: Apple unveils laptop for less than $1,000 but ... (Orange County Register)
Apple cuts $100 off MacBook to $999, but fans expected lower price.
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Apple Upgrades MacBook Air with Larger Storage Options (The Mac Observer)
On Tuesday, Apple announced new storage options for the MacBook Air: a 4,200 RPM, 120 GB hard disk or a 128 GB SSD. The graphics were also upgraded to the NVIDIA 9400M
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Apple LED Cinema Display Includes iSight, Mic (The Mac Observer)
CUPERTINO -- Apple CEO Steve Jobs introduced a new 24-inch Cinema display during his "spotlight on notebooks" special media event on Tuesday. The new display is LED backlit, and includes a built-in iSight camera, microphone and stereo speakers, and is designed...
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Apple Store Offline Ahead of Notebook Spotlight Event (The Mac Observer)
Apple's Web-based store went offline Tuesday morning ahead of the company's notebook spotlight special media event scheduled for 10:00AM pacific time. Apple...
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Next-Generation MacBook Ditches Plastic, Becomes MacBook Pro Mini [Apple] (Gizmodo)
digg_skin = 'compact'; digg_bgcolor = '#f1f8fa'; digg_url = 'http://digg.com/apple/MacBook_Ditches_the_Plastic_Becomes_MacBook_Pro_Mini'; Joining the MacBook Pro, Apple's MacBooks, their...
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Apple deals: refurbished iPods, Mac accessories (MacNN)
Currently the Apple store is offering a variety of refurbished previous generation iPods from the Shuffle to the Touch. The 1GB iPod shuffle is first on the list priced at $39 and comes in silver, blue, green or purple with the 2GB Shuffle a close second at $59 with silver, blue and green being the only remaining colors. The 8GB iPod nanos ($99) are also available in black, blue, green, pink or ...
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The Apple notebook guessing game (CNET via Yahoo! News)
As with any Apple event, there's plenty of rumor and speculation to go around. The lead-up to Tuesday's event in which "the spotlight turns to notebooks," according to the event invitation, has been no different.
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Apple Earns Excellence in Retailing Award (The Mac Observer)
TWICE, a consumer electronics magazine, has awarded the Apple retail stores this year's Excellence In Retailing Award in the Best Vendor Retailer category
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